Creating Google Ad Campaigns - What, Why, When, How

In the prior post I wrote about creating a USA Ad Campaign and a Canadian Ad Campaign . . . if you have a considerable amount of Canadian business. Florida is a prime example of a market with Canadian business, but there is quite a bit in California, Nevada, Washington, Portland, Maine, etc.

I will back up for a minute and actually recommend two individual accounts, one targeting Canada and one targeting the USA, but for most agents this gets to be a little bit too much, so creating a Canadian Ad Campaign is fine, but you will not be able to make it as broad as the USA Campaigns.

The next step on your march to a robust Google Sponsored Links account is setting up Ad Campaigns to cover all of your markets. Here's an example of Ad Campaigns created for Florida real estate brokers in Martin County.

1-Martin County
2-Palm Beach County
3-St. Lucie County
4-Treasure Coast
5-Waterfront Homes
6-Luxury Homes
7-Communities
8-Condos
9-Single Family Homes
10-TownHomes
11-Vacant Land
12-Investments

These Ad Campaigns then allow you to set up 100 Ad Groups within each Ad Campaign. You will use the individual Ad Campaigns and nested Ad Groups to cover as many keywords as possible, while using a rifle instead of a shotgun to target the keywords with specific Titles, Copy, Visible URLs and Destination URLs.

I know . . . what the heck is he talking about with Visible URLs and Destination URLs. I'll get to it in a future post. And for those of you that have experience with Google, who are thinking . . . Google doesn't allow different visible or vanity URLs, stay tuned. I'll show you how to tweak the system.

The 12 suggested Ad Campaigns above would be modified if you are in the mountains or New York City, etc. Instead of Waterfront, you may have Mountain View or Downtown, etc. The point is to break your markets into logical segments.

In the next post I will break off from the logical next step to discuss why you need to consider duplicating Ad Campaigns and segmenting them by Pure Google and Network. Then we will continue with what goes into the Ad Campaigns.

At this point, if you have just the 12 Ad Campaigns with 100 Ad Groups in each and 200 keywords in each Ad Group, you'd be at 240,000 different keyword combinations. You can see how quickly you get to 600,000+.

Adwords Editor - You are not actually typing in all of these keywords. You will be using Adwords Editor to copy and duplicate. Then you simply do a find and replace to tweak the copy to the new placement. I will get to it all. For now, if you have questions, feel free to post them here. I will respond to all of them.

If you have a question about this post, please post in the comments section. I will respond to all questions posted.

Mike Morgan, J.D., CRS, GRI, SRES, e-PRO, REO TRANS Platinum
"Internet Marketing for Real Estate Professionals"

Phone: (772) 260-5448

Email: Mike@MikeMorgan7.com

Website: http://www.mikemorgan7.com/