That's right, on Google, Yahoo and other Sponsored Links, you do NOT want to be #1. Remember in the prior post how I pointed out the higher the price of a product, the more ads a buyer will click on. There are not too many advertised products more expensive than homes. So you do NOT want to pay the premium to be #1, when a potential buyer is going to click on several Google ads. This means, even if you are 3,4,5, or more, you are probably going to be clicked on . . . if you have an ad that appeals to the buyer.
You can tell Google exactly what position you want when you set the Positions Preference option in Settings for each Campaign. Once that is set, you can then adjust positions by keywords, but it is much easier to do it by Ad Groups.
You have a few options.
1 - Set a specific position that you want. If I were going to use this option, I would set 3-5, because this way you maximize your exposure in the top right hand corner position. Google will display from 1-3 ads on top of the wide organic section, and the rest of the ads go down the right hand side.
2 - Another option is to select 2-8, which means you will be on the first page, but you do not want to pay for position #1. I should note that Google will still place you in the #1 position if you are bidding enough to make it worthwhile for them to place you there. That is a complicated message that will be dealt with in my next post on how Google decides the order of ads.
If you have a question about this post, please post in the comments section or email me Mike@MikeMorgan7.com I will respond to all questions posted.
Mike Morgan, J.D., CRS, GRI, SRES, e-PRO, REO TRANS Platinum
"Internet Marketing for Real Estate Professionals"
Phone: (772) 260-5448
Email: Mike@MikeMorgan7.com
Website: www.MikeMorgan7.com
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