Google - Testing Rotating Ads

If you're using Google Adwords you need to understand testing a control ad against one or two other ads. Here are some pointers:

1 - Only use one or two test ads. Do not get carried away with more than two. You will not be able to evaluate properly.

2 - Make sure the test ads are similar. Focus on testing one element. You may want to test different headlines with the rest of the ads identical.

3 - You may want to test a single word or phrase.

4 - Make sure you turn on the feature in your settings to allow the ads to be rotated equally. You do NOT want Google to display better performing ads more often, because you are testing, so you want equal distribution of the ads.

5 - Don't make snap judgements, so make sure there is sufficient data (impressions) of your ads to make a statistically intelligent call. If one or two additional clicks changes the outcome, you do not have enough clicks.

6 - Once you have made a decision that one of the ads beat your control ad, make the new one the control, and create two new ads.

If you have a question about this post, please post in the comments section or email me Mike@MikeMorgan7.com I will respond to all questions posted.

Mike Morgan, J.D., CRS, GRI, SRES, e-PRO, REO TRANS Platinum
"Internet Marketing for Real Estate Professionals"

Phone: (772) 260-5448

Email: Mike@MikeMorgan7.com

Website: www.MikeMorgan7.com