Knowing the difference between Pure Google, Network and Content is critical. The short version is, you don't want Network or Content, unless you set the bids for these areas at 1/10th or less to the Pure Google bid. For agents and brokers that want to maximize the dollars they are spending, we suggest you uncheck the boxes for Network and Content . . . and only display on Google.
Network is a huge group of websites from the New York Times to Habba Bobba's Swap Shop. Generally, Google will try to match your keywords to the content on the page of these Network sites. But remember this . . . these people are not searching for you or your product. They are reading an article or a web page. So they are not worth near as much to you as someone that is actually searching for you.
Content is even worse. This could be a junky as those one page splash pages with misleading URLs. For example, if you meant to type in www.realtor.com and instead you typed in www.realter.com you will be dropped on a page that is doing nothing but displaying Sponsored Links.
So for limited budgets, stick with Pure Google, and let your competitors waste money on the junk in Network and Content.
If you have a question about this post, please post a comment or feel free to email me Mike@MikeMorgan7.com
Mike Morgan, J.D., CRS, GRI, SRES, e-PRO, REO TRANS Platinum
"Internet Marketing for Real Estate Professionals"
Phone: (772) 260-5448
Email: Mike@MikeMorgan7.com
Website: http://www.mikemorgan7.com/
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